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Promote Your Bank by Teaching Students to Save

Charlie Billard, Bank Promotions Expert

December 3, 2019

An organization’s marketing plan is created to build and support a connection to its customers and clients. Banks and credit unions are no exception, and at Bank Express, we not only specialize in promotional products for banks and credit unions but we also provide you with powerful ideas and marketing strategies for any kind of business, including how to use these products to generate goodwill and get great results!

A marketing idea that has proven to be successful for financial institutions across the country is a promotional school banking program. Using promotional products to support school banking programs has been a successful strategy for our bank and credit union customers. A big hit with educators, students and parents, many schools welcome representatives from local banks and credit unions to come in and educate children of all ages about the importance of saving money.

Here’s how school banking programs work- a representative of a bank, credit union, or other financial institution visits an area school to present a short lesson on money, saving and banking. With school banking programs, kids learn important financial concepts and promotional product giveaways can make learning about money more fun! Send each student home with a customized product with your logo on it to make financial lessons more memorable and bring more attention to your banking institution.

Best Promotional Products for School Banking Programs

  • 1. Promotional Piggy Banks

    Promotional piggy banks are popular with kids of all ages, because they are cute and useful! Place a shiny quarter in each piggy bank to encourage kids to continue to save their coins for a rainy day. Your logo will be visible whenever a deposit is made.

    pink piggy bank with logo
  • 2. Imprinted Bank Activity Books

    Custom imprinted activity books are a great choice for elementary school-aged children. Add your logo to our Savings is Fun Activity Book and It’s Fun to Save Coloring Book. Both encourage financial literacy from an early age.

    fun money activity book for banks
  • 3. Personalized Tech Items

    For older children in middle and high school, custom imprinted earbuds have been a popular choice. Consider sending students home with a USB flash drive containing a short financial lesson, along with the earbuds to use to listen to the presentation.

    earbuds for bank promotion
  • 4. Custom Stress Relievers

    As appropriate for kindergarteners as they are for high schoolers, promotional stress relievers are a great way to ensure that your financial logo will be seen long after the banking lessons are over. Check out some of our fun stress relievers shaped like dollar signs, houses, cars, and pigs.

    green dollar sign stress reliever
  • 5. Promotional School Supplies

    Banks and credit unions know that school budgets are tight and some may choose to lend their support by handing out promotional pencils and cases, personalized crayon packs, branded school lunch kits, backpacks with logo, rulers and erasers.

    crayon pack with school logo

Use our contact form to reach one of our knowledgeable Bank Express consultants to discuss these and other ideas to support your school banking program!